For the launch of the new VOGUE nl we created a gigantic giftbox.‘The ultimate gift for the Dutch’, as Vogue calls it. We created the concept for the installation itself, did the styling and show production for the launch event, and we produced the tour of the installation in several Dutch cities like Eindhoven and Rotterdam. The installation was also translated into several elements for the total launch campaign. This includes the invites, a small giftbox edition accompanying the magazine, event decor and styling, and an Instagram app.