Philips

Philips

Philips OneUp display booth with blue framework, product advertisements, red and orange furniture, potted plant, and various household items.

PHILIPS HOMELIVING

We created an open-character stand that embodied a home—complete with a living room, kitchen, and dining area. Oversized objects displayed everyday messes: a coffee spill, melting ice cream, muddy footprints, and scattered breakfast cereal.

At the heart of the stand, a striking water tube installation visually conveyed the mop’s key message: dirty water up, clean water down.

To complete the experience, we designed a fully immersive test track encircling the house, where visitors could put the OneUP mop to the test themselves.

From concept and design to full execution on location, we handled the project from A to Z for the launch of the revolutionary OneUP mop at the Huishoudbeurs in Amsterdam, commissioned by UPR.

Large bowl pouring onto table with corn chips and two orange stools in a decorated room.
Wooden frame structure in a workshop with tools and materials around.
Exhibition display featuring a large sculptural installation resembling a tilted cup pouring a brown liquid onto a stand, creating a splash effect. Surrounding items include an orange sofa, a blue lamp, and orange and purple signage in a decorated booth setting.
Trade show booth with Philips OneUp branding, featuring a purple frame resembling a house, orange furniture, and a modern vacuum display in a large exhibition hall.
Exhibition booth with Philips branding, featuring an open-frame structure, blue and orange color scheme, seating area, and signage, displaying text in Dutch.